When designing, what superpower would you like to have?

Being able to put myself in the skin of whoever will use the object in order to understand the needs and problems that must be solved.

Which of your designs would you choose to survive a zombie attack?

Hahahaha a long time ago I designed a crucifix, I don’t think it would serve to defend myself from the zombies but it is the closest thing.

If you could go to dinner with a designer, who would you go with?

With many, but if I had to choose one would be Achille Castiglioni. A few years ago I visited his museum studio and I liked seeing the wit, humor and stories behind each object, it would be very nice to hear it from his own voice.

Would you rather travel to the future or to the past?

Well, the two options are good but surely the future, I’m attracted to the unexpected, what I have not lived, I’m curious about how our world will be in 1000 or 2000 years.

In what influential period of design would you like to have been born?

In which I am, we are in a time of constant change with the digitalization of society, industry, material, etc … and this affects how we design, manufacture and we market everything that surrounds us.

¿How would you describe yourself in 3 adjectives?

Curious, clueless and persistent.

If you were to write a book, what name would you give it?

I have no idea.

If you could learn to do something new, what would you choose?

More than learning something new I would like to improve my Surfing.

What is the last book you’ve read?

Let my people go surfing, Yvon Chouinard (Founder of Patagonia).

What could we find in your trash can?

In the study mainly paper, at home of all, unfortunately many plastic containers

What is the best memory of your childhood?

The sea.

What is the rarest object in your room?

Stranger not but if the most precious is a drawing of my daughter Maya

What is your favorite conversation topic?

Anyone can be, if the company is good.

If you could stay your whole life with the same age, what would it be?

I would have stood at 40, but I think it will be difficult.

What do you value more in the design of a furniture wheel?

Make it simple, integrate with the object and evidently that turn perfectly.

What if you had to design an object to put wheels what would it be?

A clothesline, I do not understand how they do not have wheels!

Héctor Serrano.

Design office founded in London in 2000. Our projects combine innovation with the communication of familiar ideas in unusual and inventive way. His practice is divided into Product Design, under his own name and Spaces, under the commercial name of Borealis.

The client list includes companies such as Muji, FontanaArte, Roca, Moooi, Gandia Blasco, ICEX Spanish Ministry of Industry, Tourism and Trade, Droog Design, Metalarte, La Mediterránea, La Casa Encendida (Caja Madrid) and Valencia City Council among others.

The office has received different awards such as the Peugeot Design Award and The Premio Nacional de Diseño No Aburridos, the second prize on the New Bus for London competition with Miñarro García and Javier Esteban and Designer of the Year 2009 by AD magazine.

His products have been exhibited extensively in Museums such as V&A in London and Cooper-Hewit National Design Museum in New York and are part of different collections as the Central Museum of Amsterdam. Héctor studied Industrial Design in Valencia before moving to London to study a master’s degree in Product Design at The Royal College of Art.


To learn more about Héctor Serrano enter  http://www.hectorserrano.com








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