When designing, what superpower would you like to have?

At the moment I am getting by with the ones I have.

Which of your designs would you choose to survive a zombie attack?

One that weighs a lot to launch.


If you could go to dinner with a designer, who would you go with?

I would choose a designer.

Would you prefer to travel to the future or to the past?

To the past, to the Renaissance, and to be Leonardo Da Vinci’s assistant.


In what influential period of design would you like to be born?

Pop Art.

Can you tell an anecdote about any of your projects?

I could tell about almost everyone, our type of orders and clients are so special that in most there are remarkable anecdotes. To cite a recent one, we have received an order from the wife of a bullfighter, who, seeing our tableware inspired by the bullfighting world, created for a Restaurant in Seville, has commissioned us a dozen of each model to give to her husband his birthday.

If you wrote a book, what name would you put it?

From “De Cero a Piñero (Inspired by Amancio Ortega).

What are your favorite materials to design?

A Guarro brand sketch pad and a box of 120-piece Faber Castell colored pencils.

What is the last book you have read?

I haven’t remembered it for so long…

What could we find in your garbage basket?

Color pencil shavings and crumpled papers.

What is the best memory of your childhood?

Attend Fine Arts classes after school.

What is the rarest object in your room?


What do you currently think of your first design?

Which must have been very good to encourage me to continue.

What is your favorite conversation topic?

Anyone except the Coronavirus (nothing else is said).


What do you value most in the design of a furniture wheel?

That it rolls in conditions from the first day of use until the end of its services.

What if you had to design an object to put wheels what would it be?

An office chair that broke the established schemes and had a bottle opener incorporated into the armrest.


José Piñero, Alcoy.

José Piñero is a true maker of ideas and creator of “El taller de Piñero”, a craft workshop where he makes any project come true. The word impossible does not appear in the dictionary of the designer who, together with his team of professionals and craftsmen, carry out each project with strategy, trade, brush, spark (s), and the odd chip since within his team we can find blacksmiths, lacquers, artists, carpenters, painters, designers and craftsmen of the most varied disciplines. Specialized in transforming something as abstract as ideas into palpable, emotional, functional and memorable realities. From a scorpion-shaped salad bowl to a Louis XVI-inspired two-story whiskey shop. The eukaryote known as Piñero combines the crafting instinct of a postmodern Gepetto with a mutant ability worthy of the X-Men. His innate ability to travel thousands of kilometers and achieve what he sets out to do by whispering to the lathes, wood shavings and sparks spat out by metal make him a Shaman Maker of the first order. A challenge seeker very unaccustomed to answering with a “Can’t.” After many years of trade in thematic decoration, Piñero and his team are developing a growing path of work de- signing and making experimental tableware and pieces for the haute cuisine environment, thus creating their latest project “El Maker de los chefs” which has already worked for the dreams and demands of the renowned Chefs brothers Adrià, Paco Ron- cero, Dabiz Muñoz, Dani García.


You can see more designs of  José Piñero here or follow them on instagram





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